Major project report on study of customer satisfaction towards airtel submitted in partial fulfillment of the requirements for bba general programme of guru gobind singh indraprastha university, delhi submitted by. A study on customer satisfaction towards airtel with special referenceto dharampuri district national conference on innovative business practices in technological era 12 page erode sengunthar engineering college, thudupathi, erode 40% of the respondents are belong to 2 years of age group. Introduction to airtel telecommunications business. Impact of sales promotional activities of airtel broadband. The three months of internship program at airtel bangladesh limited gave me the. After liberalization and modernization of indian economy, the telecom sector has witnessed dramatic changes not only with an. Airtel introduction owner sunil bharti mittal bharti airtel formerly known as. This study helps to improve the servqual model as the foremost framework for investigating service quality. Bharti airtel ltd has announced the following changes in the operational leadership structure and roles in the company effective april 01, 2007.
The launch of this service has been timed to coincide with pongal. Airtel initiated network modernisation drive by refarming introduction of u900 launch of lte in kenya, chad, uganda. Introduction to tourism in india india is a great country with a haven of tourism delights like wealth of sights, cultural exuberance, and diversity of terrain. Airtel comes to you from bharti airtel limited,indias largestintegrated and the first private telecom services provider witha footprint in all the 23 telecom circlesthe businesses. Crm at airtel airtel started its crm programs in may,2002. Airtel was established in 1985, bharti airtel has been apioneering force in the telecom sector. In fact, i used this mod apk to watch hollywood movies, bollywood movies and music channels on my mobile. Hence the researcher studies about the customer satisfaction towards airtel 4g services in sivakasi keywords. A project report on marketing segmentation of airtel. The businesses at bharti airtel have been structured into three individual strategic business units sbus mobile services, telemedia services ats.
Shareholding pattern as of dec 2011 bharti airtel pdf. Bharti airtel is conferred with the certificate of recognition for excellence in corporate governance 2016 by the institute of company secretaries of india icsi bharti airtel ranked first in a listing of 100 emerging market multinational companies by transparency international on corporate transparency and. Introduction the telecom industry in india has witnessed unprecedented growth since 1991. The bharti group, has a diverse business portfolio and has created global brands in the telecommunication. Airtel comes to you from bharti airtel limited,indias largestintegrated and the first private telecom services provider witha footprint in all the 23 telecom circles. A comprehensive introduction raj jain professor of computer science and engineering. The project entitled a study on customer satisfaction of airtel mobile network in chennai is carried out with an objective to determine the consumer preference and satisfaction.
Airtel india is the third largest provider of mobile telephony and second largest provider of fixed telephony in india, and is also a provider of broadband and subscription television services. Kindly remember that the password is case sensitive all lower case and should not include any special character. Telecommunications stores have long become an uninspired transactional space. The results exposed that all the service quality items were. Under project leap, airtel will introduce several technologies such as small cells, carrier aggregation solutions, wifi hotspots, and several different. Introduction customer relationship management is one of the strategies to manage customer as it focuses onunderstanding customers as individuals instead of as part of a group.
Brand awareness of airtel free download as word doc. Mobile service provider airtel is launching its first ever mms multi media service downloads in tamil. Customer perception of airtel telecommunications after the introduction of 4g network. Sivakasi is an industrial town where almost all the networks are used by the people. This means you can watch live tv, movies, music, and news on your mobile without any paid subscription. Bharti airtel, formerly known as bharti televentures limited btvl is indias largest and worlds third largest cellular service provider with more than 82 million subscribers as of december 2008. The training was conducted in bharti airtel limited siwan, bihar. Project on customer satisfaction towards airtel essay. Mobikwik is the application that allow us to transfer money, pay a bills, recharge you. Airtel has gsm network in all countries in which it operates, providing 2g, 3g and 4g services depending upon the country of operation. Introduction airtel is an offspring of bharti airtel limited, one of asias leading integrated telecom service providers. Airtel is the worlds third largest mobile telecommunications company with over 261 million subscribers across 150 countries as of august 2012.
Marketing strategy of airtel airtel marketing strategy. If i the offer price is set above the price range or the price range is revised higher. Pricing strategies and customer retention title of thesis 2. Bharti airtel company history information business standard. Bharti airtel ltd on april 01, 2007, has announced the reduction in international long distance tariffs isd for all its mobile customers in india. Introduction to chapter8 hypothesis testing learning objectives after reading this chapter, you should be able to.
Introduction of a uasl unified access service licensing regime for telecom services on a. Pdf the disruptive trend discussed in the current scenario of the. Airtel a study of consumer satisfaction on airtel bartleby. Today i will show you a mod version of airtel tv apk. Early history of airtel and its evolution over time. Introduction of mobikwik hello guys, today i am going to talk about mobikwik. Introduction to tourism in india dreamdth television. It also offers fixed line services and broadband services. The relationships among customer satisfaction and service quality variables. Bharti infratel ltd and indus towers ltd are the largest passive infrastructure service providers for telecom services in india. Crm manages the relationships between a firm and its customers. About bharti airtel ltd company information capitalmarket.
The major crm strategy is increased customers through. Bharti airtel history bharti airtel information the. Bharti airtel since its start, has been at the forefront of technology and has pioneered several innovations in the telecom sector. Pricing strategies and customer retention the case. Airtel india is the third largest provider of mobile telephony and second largest provider of fixed. The history of bharti airtel as given below is an adaption from the published material of the company as well as literature available on the internet. The brand is operated by several subsidiaries of bharti airtel, with bharti hexacom and bharti telemedia providing broadband fixed line services and bharti infratel providing telecom passive.
On 16 november 2016, airtel bangladesh was merged into robi as a product brand of robi axiata, where robi axiata limited is the licensee of airtel brand in bangladesh. Essay about airtel a study of consumer satisfaction on. Pdf a study on service quality and customer satisfaction. The primary objective of this study is to find out the consumer preference and satisfaction towards laptops with special reference to chennai.
Bharti cellulars airtel has extended its mobile connectivity to karaikkal, nagur, mannargudi and kovilpalayam in tamil nadu circle. Out of the various network providers airtel stands first in providing 4g services in india. Customer perception of airtel telecommunications after the. The case of airtel t ltd bachelors thesis, pages 55 may 2015 this bachelors thesis was done under the consent of airtel t ltd with a major purpose of finding the correlation between pricing strategies and customer retention. In july 2007, bharti airtel signed an mou with nokiasiemens for a 900 million dollar expansion of its mobile and fixed network. Draft letter of offer march 6, 2019 for eligible equity shareholders only bharti airtel limited our company was originally incorporated as bharti televentures limited on july 7, 1995 at new delhi, as a public limited company under the companies act, 1956 and a. History and corporate structure corporate structure of our company on page 104. It is no doubt a place of wonder, with creative burst of cultures, races, and religions, over a billion people, 15 official.
Airtel broadband, consumer, organisation, sales promotion, services. Analysis of product and generic competition to the brand. Gopal vittal, chief executive officer, bharti airtel. Press release on telecom subscription data as on 31 march, 2019 pdf. Need for the study as a student of business administration a need is felt to understand the overview of an organization in its financial, marketing and human resource performance examining the overview of the above factors will help a student like me to gain insight in the mission, vision and operational goals and strategies of. It gives me immense pleasure in presenting the internship report on customer satisfaction level of prepaid subscribers of airtel bangladesh limited which was assigned to me as a partial fulfillment of the bba program. Bharti airtel limited is a leading global telecommunications company with operations in 19 countries across asia and africa. Customer satisfaction level of prepaid subscribers of. The study revealed the picture of customers perception and satisfaction which help airtel broadband to encourage more people to have be the customers and consumers of airtel broadband. Airtel environments the stores architectural spatial arrangement allows for a sequence of spaces and natural flows that facilitate ease of use and orientation with newly defined postures and environmental scenarios creating a stage and enabling staff to engage with customers in new ways. Introduction their experience masterplan process took us on a collaborative, creative journey which has set the blueprint for our new retail strategy. Introduction to airtel telecommunications business scribd. Impact of reliance jio on the indian telecom industry noorul haq administrative officer, kalindi college, university of delhi, india abstract telecom industry is under severe competition where number of players are using different marketing strategies to lure and retain the customers. Prospectus directive relating to airtel africa plc the company prepared in accordance with the prospectus rules of the financial conduct authority the fca made under section 73a of the financial services and markets act 2000, as amended the fsma, the provisions of the.
In march 2008, bharti airtel rolled out third generation services in sri lanka in association with singtel. Narender singh bhandari bba semestervi enrollment no 000000000 lingayas lalita devi institute of. Robi at present is a joint venture between axiata group of malaysia, bharti airtel, of india and ntt docomo inc. Impact of reliance jio on the indian telecom industry. Advertising, sales promotion and segmentation strategy followed by the airtel. Headquartered in new delhi, india, bharti airtel ranks amongst the top 3 mobile service providers globally in terms of subscribers. Louis 2008 raj jain computer networking and internet protocols. Bharti airtel limited is a leading global telecommunications company with operations in 17 countries across asia and africa. Bharti airtel limited, also known as airtel, is an indian global telecommunications services. A study on customer satisfaction on airtel 9400 words.
Introduction of airtel mobile phones telecommunications scribd. Headquartered in new delhi india bharti airtel ranks amongst the top 3 mobile service providers globally in terms of subscribers. Introduction to hypothesis testing sage publications. Guernsey airtel announced the launch of a relationship with vodafone for island mobile subscribers. Bharti airtel company history business standard news. Bharti airtel, incorporated on july 7, 1995 is the flagship company of bharti enterprises. The businesses at bharti airtel have been structured intofour. This project is done for the partial fulfillment of my curriculum of full time pgdm program 20082010. A study on customer satisfaction towards airtel with. Airtel tv mod apk download for free latest version 2020.
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